How to access the correct `this` inside a callback

this (aka "the context") is a special keyword inside each function and its value only depends on how the function was called, not how/when/where it was defined. It is not affected by lexical scopes like other variables (except for arrow functions, see below). Here are some examples:

function foo() {
    console.log(this);
}

// normal function call
foo(); // `this` will refer to `window`

// as object method
var obj = {bar: foo};
obj.bar(); // `this` will refer to `obj`

// as constructor function
new foo(); // `this` will refer to an object that inherits from `foo.prototype`

To learn more about this, have a look at the MDN documentation.